New Media Ethics

Unethical means the activities conforming to accepted standards of social or professional behavior. It is the wrong contrary to conscience or morality or law, society would not accept it. 

There were four of unethical practices of company which is dumping, labor union opposition, discriminating employees, and copying the style of packaging in order to mislead the consumer. Those of elements of unethical practices, discriminating employees is the main problem of human resources in organization. Equality now is guaranteed by law, but some of people also will discrimination of people who are not same color of skin, religious, or opinion. 

The real example of an unethical activities in organization is McDonalds fast food. McDonalds are the famous fast food restaurant in the whole world and populated by large group of people even they are different age, race, religious and gender. 

McDonalds also will refer different country and come out different menu of meal such as BBQ pork sandwich in Korea and Pepper chicken burger in China, those of menu are special in the country only, and other country doesn’t have it. 

And in Malaysia, there are Halal country and not allow pork food selling in here, but other McDonalds in other country have to sell the pork burger. For example Thailand. Thailand was nearly our country and it was amazing and fun place, so many people also would have to visit it with their family and friends, especially Malay person. 

When they visit Thailand country and having lunch or dinner meal in McDonalds fast food restaurant in Thailand. They are don’t know pork burger are available sell in McDonalds and they don’t know what the pork burger look like, so that they actually choose wrong burger and eat it. 

The employee of McDonalds are responsibility to tell to Malay customer about what they purchase and remind them they have purchase pork burger, it they make clear about the pork burger are available sell in there, so that Malay customer will change it and make sure they are don’t eat the pork burger. 

McDonalds needs to take it serious and find out what public needs, try to fulfill what they needs and do more research about different culture, to know more about what the rules of cultures, so that they can come out more good services and meal to customers.

New media planning

For the step of planning new media, there were eight important elements included in new media plan, which is objective, target audience, platforms, calendar, samples, activities, monitor the evaluation and recommendation.

Firstly, we need to set out the objectives in new media plan, and we call the objectives as SMART, which is Specific, Measureable, Attainable, Realistic and Time. To set out the objective, we need to make sure we can helps the company to fulfill the objectives. Secondly, we have to focus in our target audience. Target audience will be differential to internal audience and external audience. Internal target audience included employee, shareholders and staff. For the external target audience will be media and customer.

For the third element of new media plan, which is platforms outcome. For the platform, we have to select which channel are available using by public. Because different channel will target different audience, so we needs to focus it to select which channel can hit many target audience. In my opinion, Facebook new media social page are the largest channel used by public, and I believe it can put in our platform outcome because Facebook can helps us to target many different generations audience.

After set out few part of new media plan, we have start to plan our activities and calendar that launch the event. It can clearly to give company which activities are launch and the date, and also make employee can know more about each activities that the company launch. And also we have to come out gantt chart as our calendar. Besides, we also have to show few of samples in out proposal, it can make audience or company clearly to know how to launch the activities and what is the activities talk about. 

At the last two steps of new media plan, new media executive are very important in monitor the evaluation of the activities. New media executive can get feedback of audience and media from new media social page, it can clearly get the feedback from audience and know the event are successful accept or reject by public or not. At last, the last step is recommendation to difference from the old proposal. The new media executive and public relations practitioner can give more ideas to improve this proposal or list out what are the bad thing in this proposal, make sure wouldn’t happen again .  

The difference between " B2B " and " B2C " of PR practitioner in new media platform

Going Viral

The video that going viral is means that the video was very famous in Youtube, and there was highest viewer to watch this video. Youtube is a social page in new media, this media was allowing audience to watch many video. Different subscriber will post different types of video in Youtube, and audience can choose their favorite video to watch.

Audience can watch different language, different style of video in Youtube, and this is frees of change by watching each video. The audience no needs to pay money then can watch video in Youtube, so that video post in Youtube can attract many viewer and also helps organization easily to publish their company image thought video.

Some of company will post their video advertisement in Youtube, and some of actor or singer will post their music video in Youtube, it can attract more people come to view and make the video become famous.

How to see the video is going viral ? In the right hand slide of Youtube, there were show how many viewer watch this video before. If the total viewer was higher, then we can state that this video was populated by public, if the total viewer are lower, then means this video are not famous by public.

And the subscribe of posting this video also important, because they will post another famous video in Youtube. If the audience was like this subscribe, they actually will click like the subscribe, then the Youtube system will automatic share more video about this subscribe posting, give audience can watch another famous video.

I watch many video in Youtube before, but I think this video was going viral, many people was like it which is PSY – Gnagnam Style. This video was launch in July 15, 2012 by PSY. PSY is a Korean singer, but after he launch this movie, then he become very famous in singer career. There have around 1,904,660,140 viewer to watch this video, and it was become the first music video that attract so many people to watch.

PSY using a pose that ride a horse to be his dance in gangnam style. He state that, he learn the method of rise horse before launch this video in Gangnam, and he think it was special to everyone. So that, he sing this song and dance in this video.

After he launch this video, attract around 20,000 people to view in the first day, after many people share this video in social media Facebook, then his video become more famous until now. After PSY launch this video, he was become famous at the years, many company also invite he become spokerperson of the product, and many organization or country also was invite he come to sing this song.

This song was very hit for everyone, even the child or senior citizens, they also know sing this video and dance. So that, Gangnam style was very famous in Youtube, and there was no any video that have more than 1,000,000,000 viewer to watch, but only Gangnam style can reach it and more .

Connecting with audience via mobile apps

“ Connecting with audience via mobile apps “

We usually will view apps on mobile phone when we are free, such as we will view Facebook page on mobile phone, online shop selling something on mobile apps and also download some fun apps on mobile also.

In this tutorial question, I will choose the “ Facebook “ apps.

As we know that, among three hundred million people was using the Facebook nowadays, they usually use the Facebook to connect with other friends or sharing something to other friends to build the relationship with friends.

Company Profile

Facebook is a popular online social networking service in the world. Facebook was founded in February 2004 by Mark Zuckerberg with his college in Harvard University. Users must register account first in Facebook page, they are allow to create personal profile, add friends into their chat group, share the messages, watch the video, receive the news from other.

Target audience

This mobile apps are created to audience who are smartphone users in Facebook. They are allow to view Facebook in smartphone in anywhere when they are free. They are not only teenager and adults using smartphone to view Facebook, senior citizens also view the Facebook on their mobile phone. So this apps was allow to every users can view the Facebook in smartphone. This apps can help them portable to view Facebook, and they also can capture pictures or video post in their Facebook anytimes.

Objective

·      To update the latest news to public.

·      To increase the using of Facebook to the public.

·      To helps the Facebook company build the good image to the public.

Function

This function was allow people easy to view the Facebook. Besides, we can view other friend’s status in their Facebook pages, it can help them keep contact with their fiends. They also can chat with other friends in Facebook messages group, this was free and portable for them to chat anytimes, not matter they are working or at home, they also can chat in the smartphone.

However, some of shop seller also would selling their product in Facebook pages, such as Sally Fashion page. They will updates some product image on Facebook page, it can make audience easy to get know about the product. For example, the shop owner will post some information about the product and the feedback for after the audience use the product, the audience also can get this all in the Facebook.

So that, Facebook is not a social page to connect people with other friends only, Facebook also can give audience to purchase and get another company information from Facebook.

Linkage

Since Facebook was very popular to audience, so that it can helps company to make a lot f profit and also create the good image to audience.

Measure of result

There was many people will download the Facebook apps on mobile phone, the Google play and Play store also allow audience easy download Facebook. The advantages of Facebook is can allow people to build the good relationship to other but the disadvantages of Facebook is privacy problem.

Some of the users will upload all of the profit to Facebook, so make that, some cheater will cheat the audience in the Facebook. First, the cheater will add friend to the audience and start chat with the audience. Second, the cheater will start to promote some product to the audience and persuade them buy it. But at the end, when the audience pay the money to cheater, the cheater was delete the friend and ignore the messages from the audience.

Do we hire " free " media

New Media vs Public Relation, Advertising and Marketing

First of all, what is new media ? In my knowledge, new media is a two way communication to publish the information in computer technology such as social web page Facebook and Twitter, and blogs. The audience can get the information vie internet and digital technology.

The new media can easily to attract audience and easily for company to get their feedback from audience, not same as traditional media. Traditional media was slow pass to audience and it also low quality information to audience, so make company actually not choose traditional media to publish their information.

For the Public Relation, the main role of Public Relation is to help company built the relationship between the company and audience. So that Public Relation is an important part in company because it can help company built good image to audience, so that audience can easily to accept this company. Public Relation need to create event to public and also responsibility updates any information about company to audience, so they need to keep close with new media.

Actually they will post the information about in their company web page and also their social media Facebook page, to make the audience can easily get the new information in anytime and anywhere. For example, the Padini Holding Bhd company, the public relation practitioner will update the information about Padini company and also will update the promotion and collection in Padini to audience. So that audience can view the collection in Padini and what hot sell in their shop, this can easily attract audience come to purchase and also can increase the popularity of Padini Holding Bhd.

For the second part, the advertising is the popular way used by company to publish their news in new media. Because advertising was easily show to audience and audience can get the information clearly, like the company will publish their advertising in television program, after audience watch the drama and they will stay awhile to watch the advertising.

Advertising actually will using visual information show to audience such as music and video, it can make audience easily to get the meaning of advertising and remember it so long time. For example, some of old people from senior citizen, they don't know the English language and their brain also cannot accept the advertising have so long words, so they cannot remember and understand the meaning of advertising.

In addition, advertising was so important to they, advertising need to using visual to make them easily remember and also the meaning of advertising need to translate to different language to make the senior citizen can understand the advertising.

And the last part is marketing, marketing can help the company to investigate the business of company such as they will do the survey to audience to make the company can clearly know what audience wants. Actually marketing will collect the data from audience in social media, when the audience leave some comment or feedback in the company social media page, so marketing can get the feedback from new media.

In my conclusion, new media is a famous communication use in public relation, advertising and marketing. The main role of new media is faster and clear send the message to audience, not matter what the technology the new media, the important of what new media do is faster send the message to audience.

So that sending the message vie internet technology to audience is the best and portable way for company, and the audience also easily to get the information in new media.