Connecting with audience via mobile apps

“ Connecting with audience via mobile apps “

We usually will view apps on mobile phone when we are free, such as we will view Facebook page on mobile phone, online shop selling something on mobile apps and also download some fun apps on mobile also.

In this tutorial question, I will choose the “ Facebook “ apps.

As we know that, among three hundred million people was using the Facebook nowadays, they usually use the Facebook to connect with other friends or sharing something to other friends to build the relationship with friends.

Company Profile

Facebook is a popular online social networking service in the world. Facebook was founded in February 2004 by Mark Zuckerberg with his college in Harvard University. Users must register account first in Facebook page, they are allow to create personal profile, add friends into their chat group, share the messages, watch the video, receive the news from other.

Target audience

This mobile apps are created to audience who are smartphone users in Facebook. They are allow to view Facebook in smartphone in anywhere when they are free. They are not only teenager and adults using smartphone to view Facebook, senior citizens also view the Facebook on their mobile phone. So this apps was allow to every users can view the Facebook in smartphone. This apps can help them portable to view Facebook, and they also can capture pictures or video post in their Facebook anytimes.

Objective

·      To update the latest news to public.

·      To increase the using of Facebook to the public.

·      To helps the Facebook company build the good image to the public.

Function

This function was allow people easy to view the Facebook. Besides, we can view other friend’s status in their Facebook pages, it can help them keep contact with their fiends. They also can chat with other friends in Facebook messages group, this was free and portable for them to chat anytimes, not matter they are working or at home, they also can chat in the smartphone.

However, some of shop seller also would selling their product in Facebook pages, such as Sally Fashion page. They will updates some product image on Facebook page, it can make audience easy to get know about the product. For example, the shop owner will post some information about the product and the feedback for after the audience use the product, the audience also can get this all in the Facebook.

So that, Facebook is not a social page to connect people with other friends only, Facebook also can give audience to purchase and get another company information from Facebook.

Linkage

Since Facebook was very popular to audience, so that it can helps company to make a lot f profit and also create the good image to audience.

Measure of result

There was many people will download the Facebook apps on mobile phone, the Google play and Play store also allow audience easy download Facebook. The advantages of Facebook is can allow people to build the good relationship to other but the disadvantages of Facebook is privacy problem.

Some of the users will upload all of the profit to Facebook, so make that, some cheater will cheat the audience in the Facebook. First, the cheater will add friend to the audience and start chat with the audience. Second, the cheater will start to promote some product to the audience and persuade them buy it. But at the end, when the audience pay the money to cheater, the cheater was delete the friend and ignore the messages from the audience.

Do we hire " free " media

New Media vs Public Relation, Advertising and Marketing

First of all, what is new media ? In my knowledge, new media is a two way communication to publish the information in computer technology such as social web page Facebook and Twitter, and blogs. The audience can get the information vie internet and digital technology.

The new media can easily to attract audience and easily for company to get their feedback from audience, not same as traditional media. Traditional media was slow pass to audience and it also low quality information to audience, so make company actually not choose traditional media to publish their information.

For the Public Relation, the main role of Public Relation is to help company built the relationship between the company and audience. So that Public Relation is an important part in company because it can help company built good image to audience, so that audience can easily to accept this company. Public Relation need to create event to public and also responsibility updates any information about company to audience, so they need to keep close with new media.

Actually they will post the information about in their company web page and also their social media Facebook page, to make the audience can easily get the new information in anytime and anywhere. For example, the Padini Holding Bhd company, the public relation practitioner will update the information about Padini company and also will update the promotion and collection in Padini to audience. So that audience can view the collection in Padini and what hot sell in their shop, this can easily attract audience come to purchase and also can increase the popularity of Padini Holding Bhd.

For the second part, the advertising is the popular way used by company to publish their news in new media. Because advertising was easily show to audience and audience can get the information clearly, like the company will publish their advertising in television program, after audience watch the drama and they will stay awhile to watch the advertising.

Advertising actually will using visual information show to audience such as music and video, it can make audience easily to get the meaning of advertising and remember it so long time. For example, some of old people from senior citizen, they don't know the English language and their brain also cannot accept the advertising have so long words, so they cannot remember and understand the meaning of advertising.

In addition, advertising was so important to they, advertising need to using visual to make them easily remember and also the meaning of advertising need to translate to different language to make the senior citizen can understand the advertising.

And the last part is marketing, marketing can help the company to investigate the business of company such as they will do the survey to audience to make the company can clearly know what audience wants. Actually marketing will collect the data from audience in social media, when the audience leave some comment or feedback in the company social media page, so marketing can get the feedback from new media.

In my conclusion, new media is a famous communication use in public relation, advertising and marketing. The main role of new media is faster and clear send the message to audience, not matter what the technology the new media, the important of what new media do is faster send the message to audience.

So that sending the message vie internet technology to audience is the best and portable way for company, and the audience also easily to get the information in new media.